Jul 22, 2013 / 152 notes

I love this advertising campaign from IBM. Making the adverts useful and interactive is such a simple concept I’m surprised I’ve never seen it done before. 

It’s still advertising and it’s still invasive but at least it’s doing it in a way that is more helpful and less lazy.

IBM & Ogilvy France Create Ads With A New Purpose in its latest “People For Smarter Cities” from Ogilvy Paris on Vimeo.

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    This is actually pretty nifty…alot like that Pop Up Branch PNC has goin on in Atlanta…
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